H&M has been quite busy lately! They had Marni for H&M colaboration, the Conscious collection has arrived to the stores, and Fashion against AIDS collection will be released on April 26th.
This year’s Fashion against AIDS collection is full of amazing garments and 25% of the price is donated to prevent HIV. If you want to join and help the cause you can go to this page and by uploading your photo you donate 1$!
Line will be available to buy online and in selected stores. The campaign was photographed by Dan Martensen and styled by Robert Rydberg. Garments are mostly colorful and fun, mixing a bit of hippie and retro style with fringes, colorful platforms and fun prints.
One part of collection is leaning more towards rock and roll style with scull prints and less colors.
Here are some of the pieces I liked the most and I hope to make some of them part of my wardrobe!
See you in H&M store on April 26! 😉